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Expectancy Violations Theory
Judee Burgoon

Interpersonal Communication: Interpersonal Messages


Theory Overview (9th Edition)

Violating another person's interpersonal expectations can be a superior strategy to conformity. When the meaning of a violation is ambiguous, communicators with a high reward valence can enhance their attractiveness, credibility, and persuasiveness by doing the unexpected. When the violation valence or reward is negative, they should act in a socially appropriate way. (Socio-pyschological tradition)

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