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Cultural Studies

Stuart Hall

Chapter 26
Mass Communication—Media and Culture

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Theory Overview

Abstracts appear in Appendix A of the 7th Edition

The mass media function to maintain the ideology of those who already have power. Corporately controlled media provide the dominant discourse of the day that frames interpretation of events. Critics should seek not only to interpret culture, but to change it. Media audiences do have the capacity to resist hegemonic influence. (Critical tradition)

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