Kenneth Burke
Chapter 22
Group and Public Communication—Public Rhetoric
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Abstracts appear in Appendix A of the 7th Edition
Life is drama. The dramatistic pentad of act, scene, agent, agency, and purpose is the critic's tool to discover a speaker's motive. The ultimate motive of rhetoric is the purging of guilt. Without audience identification with the speaker, there is no persuasion. (Rhetorical and semiotic traditions)
Hint: In addition to the alphabetical drop-down list above, you can also use the Table of Contents for the 7th edition to select a chapter or section of the book, or the Theory List for a listing by author.