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Face Negotiation Theory

Stella Ting-Toomey

Chapter 31
Cultural Context—Intercultural Communication

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Theory Overview

Abstracts appear in Appendix A of the 7th Edition

People from collectivistic cultures with an interdependent self-image are concerned with giving other-face or mutual face, so they adopt a conflict style of avoiding or integrating. People from individualistic cultures with an independent self-image are concerned with protecting self-face, so they adopt a conflict style of dominating. (Socio-cultural and socio-psychological traditions)

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