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The Rhetoric

Aristotle

Chapter 21
Group and Public Communication—Public Rhetoric

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Theory Overview

Abstracts appear in Appendix A of the 7th Edition

Rhetoric is the art of discovering all available means of persuasion. A speaker supports that probability of a message by logical, ethical, and emotional proofs. Accurate audience analysis results in effective invention; arrangement; style; delivery; and, presumably, memory. (Rhetorical tradition)

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