Howard Giles
Chapter 30
Cultural Context—Intercultural Communication
Abstracts appear in Appendix A of the 7th Edition
People from collectivistic cultures with an interdependent self-image are concerned with giving other-face or mutual face, so they adopt a conflict style of avoiding or integrating. People from individualistic cultures with an independent self-image are concerned with protecting self-face, so they adopt a conflict style of dominating. (Socio-cultural and socio-psychological traditions)
Material from the afirstlook.com website covers the 7th Edition of A First Look at Communication Theory by Em Griffin, published by McGraw-Hill. ©2009 Em Griffin