Howard Giles
Chapter 30
Cultural Context—Intercultural Communication
Abstracts appear in Appendix A of the 7th Edition
Rhetoric is the art of discovering all available means of persuasion. A speaker supports that probability of a message by logical, ethical, and emotional proofs. Accurate audience analysis results in effective invention; arrangement; style; delivery; and, presumably, memory. (Rhetorical tradition)
Material from the afirstlook.com website covers the 7th Edition of A First Look at Communication Theory by Em Griffin, published by McGraw-Hill. ©2009 Em Griffin