A First Look at Communication Theory

www.afirstlook.com

Communication Accommodation Theory

Howard Giles

Chapter 30
Cultural Context—Intercultural Communication

Theory Overview

Abstracts appear in Appendix A of the 7th Edition

The naïve notion that communication is merely the transmission of information perpetuates managerialism, discursive closure, and the corporate colonization of everyday life. Language is the principal medium through which social reality is produced and reproduced. Managers can further a company's health and democratic values by coordinating stakeholder participation in corporate decisions. (Critical and phenomenological traditions)

Material from the afirstlook.com website covers the 7th Edition of A First Look at Communication Theory by Em Griffin, published by McGraw-Hill. ©2009 Em Griffin