Howard Giles
Chapter 30
Cultural Context—Intercultural Communication
Abstracts appear in Appendix A of the 7th Edition
The mass media function to maintain the ideology of those who already have power. Corporately controlled media provide the dominant discourse of the day that frames interpretation of events. Critics should seek not only to interpret culture, but to change it. Media audiences do have the capacity to resist hegemonic influence. (Critical tradition)
Material from the afirstlook.com website covers the 7th Edition of A First Look at Communication Theory by Em Griffin, published by McGraw-Hill. ©2009 Em Griffin