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Cultivation Theory
George Gerbner

MASS COMMUNICATION: MEDIA EFFECTS


Theory Overview 11th Edition

Television is society’s storyteller. Heavy television viewers see a vast quantity of dramatic violence, which cultivates an exaggerated belief in a mean and scary world. Mainstreaming and resonance are two of the processes that create a homogeneous and fearful populace. (Socio-psychological and socio-cultural traditions)


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Cultivation Theory
George Gerbner

MASS COMMUNICATION: MEDIA EFFECTS


Theory Overview 11th Edition

Television is society’s storyteller. Heavy television viewers see a vast quantity of dramatic violence, which cultivates an exaggerated belief in a mean and scary world. Mainstreaming and resonance are two of the processes that create a homogeneous and fearful populace. (Socio-psychological and socio-cultural traditions)


 

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