SELECT AN EDITION:
9th EDITION   10th EDITION   11th EDITION
A First Look at Communication Theory Reveal main menu
 

CHANGE TO: View by Type

Resources
by Theory

 VIEW BY THEORY HOME
For the full list of resources
see View by Type

Instructors can get additional
resources. Read more





CONVERSATION VIDEOS







Archived chapters (PDF)
from previous editions are
available in Resources by
Type. See list

New to Theory Resources?
Find out more in this
short video overview (3:01).


Cultivation Theory
George Gerbner

MASS COMMUNICATION: MEDIA EFFECTS


Theory Overview 11th Edition

Television is society’s storyteller. Heavy television viewers see a vast quantity of dramatic violence, which cultivates an exaggerated belief in a mean and scary world. Mainstreaming and resonance are two of the processes that create a homogeneous and fearful populace. (Socio-psychological and socio-cultural traditions)


CHANGE TO: View by Type

Resources
by Theory

 THEORY HOME
For the full list of resources
see View by Type

Instructors can get additional
resources. Read more





VIDEOS







Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list

New to Theory
Resources?

Find out more in this short
video overview (3:01).


Cultivation Theory
George Gerbner

MASS COMMUNICATION: MEDIA EFFECTS


Theory Overview 11th Edition

Television is society’s storyteller. Heavy television viewers see a vast quantity of dramatic violence, which cultivates an exaggerated belief in a mean and scary world. Mainstreaming and resonance are two of the processes that create a homogeneous and fearful populace. (Socio-psychological and socio-cultural traditions)


The screen on this device is not wide enough to display Theory Resources. Try rotating the device to landscape orientation to see if more options become available.

Resources available to all users:

  • Text Comparison—theories covered in A First Look and ten other textbooks
  • Theory Overview—abstract of each chapter
  • Self-Help Quizzes—for student preparation
  • Chapter Outlines
  • Key Names—important names and terms in each chapter
  • Conversation Videos—interviews with theorists
  • Application Logs—student application of theories
  • Essay Questions—for student prepatation
  • Suggested Movie Clips—tie-in movie scenese to theories
  • Links—web resources related to each chapter
  • Primary Sources—for each theory with full chapter coverage
  • Further Resources—bibliographic and other suggestions
  • Changes—for each theory, since the previous edition
  • Theory Archive—PDF copies from the last edition in which a theory appeared

Resources available only to registered instructors who are logged in:

  • Discussion Suggestions
  • Exercises & Activities
  • PowerPoint® presentations you can use
  • Short Answer Quizzes—suggested questions and answers

Information for Instructors. Read more


 

Copyright © Em Griffin 2022 | Web design by Graphic Impact