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Media Multiplexity Theory
Caroline Haythornthwaite

INTERPERSONAL COMMUNICATION: RELATIONSHIP MAINTENANCE


Theory Overview 11th Edition

Strong ties use more media to communicate with each other than do weak ties. Communication content differs by tie strength rather than by medium. Which media we use for which ties depends, in part, on group norms. Changes in media availability most strongly influence the quality of weak ties. (Cybernetic and socio-psychological traditions)


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Media Multiplexity Theory
Caroline Haythornthwaite

INTERPERSONAL COMMUNICATION: RELATIONSHIP MAINTENANCE


Theory Overview 11th Edition

Strong ties use more media to communicate with each other than do weak ties. Communication content differs by tie strength rather than by medium. Which media we use for which ties depends, in part, on group norms. Changes in media availability most strongly influence the quality of weak ties. (Cybernetic and socio-psychological traditions)


 

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