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Media Multiplexity Theory
Caroline Haythornthwaite
INTERPERSONAL COMMUNICATION: RELATIONSHIP MAINTENANCE
Theory Overview 11th Edition
Strong ties use more media to communicate with each other than do weak ties. Communication content differs by tie strength rather than by medium. Which media we use for which ties depends, in part, on group norms. Changes in media availability most strongly influence the quality of weak ties. (Cybernetic and socio-psychological traditions)
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VIDEOS
Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list
New to Theory
Resources?
Find out more in this short
video overview (3:01).
Media Multiplexity Theory
Caroline Haythornthwaite
INTERPERSONAL COMMUNICATION: RELATIONSHIP MAINTENANCE
Theory Overview 11th Edition
Strong ties use more media to communicate with each other than do weak ties. Communication content differs by tie strength rather than by medium. Which media we use for which ties depends, in part, on group norms. Changes in media availability most strongly influence the quality of weak ties. (Cybernetic and socio-psychological traditions)
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