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Narrative Paradigm
Walter Fisher

SOCIAL INFLUENCE: PUBLIC RHETORIC


Theory Overview 11th Edition

People are storytelling animals; almost all forms of human communication are fundamentally narrative. Listeners judge a story by whether it hangs together and rings true with the values of an ideal audience. Thus, narrative rationality is a matter of coherence and fidelity. (Rhetorical tradition)


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Narrative Paradigm
Walter Fisher

SOCIAL INFLUENCE: PUBLIC RHETORIC


Theory Overview 11th Edition

People are storytelling animals; almost all forms of human communication are fundamentally narrative. Listeners judge a story by whether it hangs together and rings true with the values of an ideal audience. Thus, narrative rationality is a matter of coherence and fidelity. (Rhetorical tradition)


 

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