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OVERVIEW


Theory Overview 11th Edition

This chapter further elaborates the difference between objective and interpretive approaches to communication theory. It offers six standards for evaluating objective theories and six standards for evaluating interpretive theories. The chapter concludes by considering possibilities for common ground between interpretive and objective theorists.


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Weighing the Words
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OVERVIEW


Theory Overview 11th Edition

This chapter further elaborates the difference between objective and interpretive approaches to communication theory. It offers six standards for evaluating objective theories and six standards for evaluating interpretive theories. The chapter concludes by considering possibilities for common ground between interpretive and objective theorists.


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