Cultivation Theory
George Gerbner
Mass Communication—Media Effects
Agenda Setting Theory
Theory Overview (7th Edition)
Abstracts appear in Appendix A of the text
Television has become society's storyteller. Heavy television viewers see a vast quantity of dramatic violence, which cultivates an exaggerated belief in a mean and scary world. Mainstreaming and resonance are two of the processes that create a homogeneous and fearful populace. (Socio-cultural and socio-psychological traditions)