Cultural Approach to Organizations
Clifford Geertz & Michael Pacanowsky
Group and Public Communication—Organizational Communication
Critical Theory...
Theory Overview (7th Edition)
Abstracts appear in Appendix A of the text
Humans are animals suspended in webs of significance that they themselves have spun. An organization doesn't have a culture, it is a culture—a unique system of shared meanings. A nonintrusive ethnographic approach interprets stories, rites, and other symbolism to make sense of corporate culture. (Socio-cultural tradition)