Cultural Studies
Stuart Hall
Mass Communication—Media and Culture
Media Effects
Theory Overview (7th Edition)
Abstracts appear in Appendix A of the text
The mass media function to maintain the ideology of those who already have power. Corporately controlled media provide the dominant discourse of the day that frames interpretation of events. Critics should seek not only to interpret culture, but to change it. Media audiences do have the capacity to resist hegemonic influence. (Critical tradition)