The Rhetoric
Aristotle
Group and Public Communication—Public Rhetoric
Dramatism
Theory Overview (7th Edition)
Abstracts appear in Appendix A of the text
Rhetoric is the art of discovering all available means of persuasion. A speaker supports that probability of a message by logical, ethical, and emotional proofs. Accurate audience analysis results in effective invention; arrangement; style; delivery; and, presumably, memory. (Rhetorical tradition)