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(A)=Archive theory, *chapter introduction, otherwise full chapter


Media and Culture

Mass Communication: Media and Culture

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To change the theory either use the Theory Selector (drop-down menu) or the navigation bar, which steps you through the book.

If you have selected a resource option (other than Archive or PowerPoint), that option will become the "current" resource if you then change theories. This allows you to quickly compare a resource between several theories. (To see all of the same type of resource available, switch to View by Type).

Instructors who are logged in will see several additional resources.
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Some content is updated between editions (most typical are Application Logs, Movie Clips, Links, and Futher Resources). If you notice any errors or have suggestions, please use the Contact Us form.

ARCHIVE note: The archive option is a PDF file of the chapter from the last edition in which it sppeared.
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