View Resources by Theory

Change to View by Type

Cultivation Theory

George Gerbner

Chapter 27
Mass Communication—Media Effects

Print Print content only |

Theory Overview

Abstracts appear in Appendix A of the 7th Edition

Television has become society's storyteller. Heavy television viewers see a vast quantity of dramatic violence, which cultivates an exaggerated belief in a mean and scary world. Mainstreaming and resonance are two of the processes that create a homogeneous and fearful populace. (Socio-cultural and socio-psychological traditions)

Hint: In addition to the alphabetical drop-down list above, you can also use the Table of Contents for the 7th edition to select a chapter or section of the book, or the Theory List for a listing by author.