Howard Giles
Chapter 30
Cultural Context—Intercultural Communication
Abstracts appear in Appendix A of the 7th Edition
The media tell us (1) what to think about, and (2) how to think about it. The first process (agenda setting) transfers the salience of items on their news agenda to our agenda. The second process (framing) transfers the salience of selected attributes to prominence among the pictures in our heads. (Socio-psychological tradition)
Material from the afirstlook.com website covers the 7th Edition of A First Look at Communication Theory by Em Griffin, published by McGraw-Hill. ©2009 Em Griffin