Howard Giles
Chapter 30
Cultural Context—Intercultural Communication
Abstracts appear in Appendix A of the 7th Edition
Through ethnography of communication we know all cultures have multiple speech codes that involve a distinctive psychology, sociology, and rhetoric. The meaning of a speech code is determined by speakers and listeners, and is woven into speech itself. Artful use of the code can explain, predict, and control talk about talk. (Socio-cultural tradition)
Material from the afirstlook.com website covers the 7th Edition of A First Look at Communication Theory by Em Griffin, published by McGraw-Hill. ©2009 Em Griffin