Howard Giles
Chapter 30
Cultural Context—Intercultural Communication
Abstracts appear in Appendix A of the 7th Edition
Cognitive dissonance is an aversive drive that causes people to (1) avoid opposing viewpoints, (2) seek reassurance after making a tough decision, and (3)change private beliefs to match public behavior when there is minimal justification for an action. Self-consistency, a sense of personal responsibility, or self-affirmation can explain dissonance reduction. (Socio-psychological tradition)
Material from the afirstlook.com website covers the 7th Edition of A First Look at Communication Theory by Em Griffin, published by McGraw-Hill. ©2009 Em Griffin