Howard Giles
Chapter 30
Cultural Context—Intercultural Communication
Abstracts appear in Appendix A of the 7th Edition
Humans are animals suspended in webs of significance that they themselves have spun. An organization doesn't have a culture, it is a culture—a unique system of shared meanings. A nonintrusive ethnographic approach interprets stories, rites, and other symbolism to make sense of corporate culture. (Socio-cultural tradition)
Material from the afirstlook.com website covers the 7th Edition of A First Look at Communication Theory by Em Griffin, published by McGraw-Hill. ©2009 Em Griffin