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Co-Cultural Theory
Mark Orbe

CULTURAL CONTEXT: INTERCULTURAL COMMUNICATION


Theory Overview 10th Edition

 African American men, the LGBTQ community, and people with physical disabilities are at a distinct disadvantage when they interact with people in the dominant culture. Phenomenological research reveals they adopt a communication orientation based on their preferred outcome (assimilation, accommodation, or separation) and their communication approach (nonassertive, assertive, or aggressive). (Phenomenological tradition) 


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video overview (3:01).


Co-Cultural Theory
Mark Orbe

CULTURAL CONTEXT: INTERCULTURAL COMMUNICATION


Theory Overview 10th Edition

 African American men, the LGBTQ community, and people with physical disabilities are at a distinct disadvantage when they interact with people in the dominant culture. Phenomenological research reveals they adopt a communication orientation based on their preferred outcome (assimilation, accommodation, or separation) and their communication approach (nonassertive, assertive, or aggressive). (Phenomenological tradition) 


 

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