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Cultivation Theory
George Gerbner
MASS COMMUNICATION: MEDIA EFFECTS
Theory Overview 10th Edition
Television has become society’s storyteller. Heavy television viewers see a vast quantity of dramatic violence, which cultivates an exaggerated belief in a mean and scary world. Mainstreaming and resonance are two of the processes that create a homogeneous and fearful populace. (Socio-cultural and socio-psychological traditions)
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Archived chapters (PDF)
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New to Theory
Resources?
Find out more in this short
video overview (3:01).
Cultivation Theory
George Gerbner
MASS COMMUNICATION: MEDIA EFFECTS
Theory Overview 10th Edition
Television has become society’s storyteller. Heavy television viewers see a vast quantity of dramatic violence, which cultivates an exaggerated belief in a mean and scary world. Mainstreaming and resonance are two of the processes that create a homogeneous and fearful populace. (Socio-cultural and socio-psychological traditions)
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