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DEEPEN YOUR UNDERSTANDING OF THE THEORIES IN THE 10TH EDITION

 

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Social Judgment Theory
Muzafer Sherif

INTERPERSONAL COMMUNICATION: INFLUENCE


The larger the discrepancy between a speaker’s position and a listener’s point of view, the greater the change in attitude—as long as the message doesn’t fall within the hearer’s latitude of rejection. High ego- involvement usually indicates a wide latitude of rejection. Messages that fall there may have a boomerang effect. (Socio-psychological tradition)


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Resources
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VIDEOS








Instructors can get additional
resources. Read more

Archived chapters (PDF)
from previous editions
are available in
Resources by Type.
See list

New to Theory
Resources?

Find out more in this short
video overview (3:01).


Social Judgment Theory
Muzafer Sherif

INTERPERSONAL COMMUNICATION: INFLUENCE


The larger the discrepancy between a speaker’s position and a listener’s point of view, the greater the change in attitude—as long as the message doesn’t fall within the hearer’s latitude of rejection. High ego- involvement usually indicates a wide latitude of rejection. Messages that fall there may have a boomerang effect. (Socio-psychological tradition)


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Resources available to all users:

  • Theory Overview—abstract of each chapter
  • Self-Help Quizzes—for student preparation
  • Chapter Outlines
  • Key Names—important names and terms in each chapter
  • Conversation Videos—interviews with theorists
  • Application Logs—student application of theories
  • Essay Questions—for student prepatation
  • Suggested Movie Clips—tie-in movie scenese to theories
  • Links—web resources related to each chapter
  • Primary Sources—for each theory with full chapter coverage
  • Further Resources—bibliographic and other suggestions
  • Changes—for each theory, since the previous edition
  • Theory Archive—PDF copies from the last edition in which a theory appeared

Resources available only to registered instructors who are logged in:

  • Discussion Suggestions
  • Exercises & Activities
  • PowerPoint® presentations you can use
  • Short Answer Quizzes—suggested questions and answers
  • Compare Texts—comparison of theories covered in A First Look and ten other textbooks

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