View Resources by Theory (7th Edition)

Change to View by Type

(A)=Archive *=Section Intro
Expectancy Violations Theory

Judee Burgoon

Interpersonal Communication—Interpersonal Messages

Theory Overview (7th Edition)

Abstracts appear in Appendix A of the text

Violating another person's interpersonal expectations can be a superior strategy to conformity. When the meaning of a violation is ambiguous, communicators with a high reward valence can enhance their attractiveness, credibility, and persuasiveness by doing the unexpected. When the violation valence or reward is negative, they should act in a socially appropriate way. (Socio-pyschological tradition)

Home  |  Viewing Hints  |  Em Griffin  |  Consultants  |  Emily Langan  |  Instructors Manual  |  McGraw-Hill  | Contact Us  | Instructor Login

© 2014 Em Griffin  web design by Graphic Impact