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Expectancy Violations Theory

Judee Burgoon

Interpersonal Communication—Interpersonal Messages


Theory Overview (7th Edition)

Abstracts appear in Appendix A of the text

Violating another person's interpersonal expectations can be a superior strategy to conformity. When the meaning of a violation is ambiguous, communicators with a high reward valence can enhance their attractiveness, credibility, and persuasiveness by doing the unexpected. When the violation valence or reward is negative, they should act in a socially appropriate way. (Socio-pyschological tradition)



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