View Resources by Theory (7th Edition)

Change to View by Type


   
(A)=Archive *=Section Intro
Social Judgment Theory

Muzafer Sherif

Interpersonal Communication—Influence


Theory Overview (7th Edition)

Abstracts appear in Appendix A of the text

The larger the discrepancy between a speaker's position and a listener's point of view, the greater the change in attitude—as long as the message is within the hearer's latitude of acceptance. High ego-involvement usually indicates a wide latitude of rejection. Messages that fall there may have a boomerang effect. (Socio-psychological tradition)



Home  |  Viewing Hints  |  Em Griffin  |  Consultants  |  Emily Langan  |  Instructors Manual  |  McGraw-Hill  | Contact Us  | Instructor Login


© 2014 Em Griffin  web design by Graphic Impact