View Resources by Theory (7th Edition)

Change to View by Type

(A)=Archive *=Section Intro
Spiral of Silence

Elisabeth Noelle-Nuemann

Mass Communication—Media Effects

Theory Overview (7th Edition)

Abstracts appear in Appendix A of the text

People live in perpetual fear of isolating themselves and carefully monitor public opinion to see which views are acceptable. When their opinions appear out of favor, they keep silent. Television's constant repetition of a single point of view biases perception of public opinion and accelerates the spiral of silence. (Socio-psychological tradition)

Home  |  Viewing Hints  |  Em Griffin  |  Consultants  |  Emily Langan  |  Instructors Manual  |  McGraw-Hill  | Contact Us  | Instructor Login

© 2014 Em Griffin  web design by Graphic Impact