Selected Edition:  
   
Follow us on     

Theory Resources—by Theory

Change to View by Type

(A)=Archive theory, *chapter introduction, otherwise full chapter

Share:
















Cultivation Theory
George Gerbner

Mass Communication: Media Effects


 

Theory Overview (9th Edition)

Television has become society's storyteller. Heavy television viewers see a vast quantity of dramatic violence, which cultivates an exaggerated belief in a mean and scary world. Mainstreaming and resonance are two of the processes that create a homogeneous and fearful populace. (Socio-cultural and socio-psychological traditions)

To see all Overviews at once, switch to View by Type