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Cultural Approach to Organizations
Clifford Geertz & Michael Pacanowsky

Group and Public Communication: Organizational Communication


 

Theory Overview (9th Edition)

Humans are animals suspended in webs of significance that they themselves have spun. An organization doesn’t have a culture, it is a culture—a unique system of shared meanings. A nonintrusive ethnographic approach interprets stories, rites, and other symbolism to make sense of corporate culture. (Socio-cultural tradition)

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