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Semiotics
Roland Barthes

Mass Communication: Media and Culture


 

Theory Overview (9th Edition)

The significant visual sign systems of a culture affirm the status quo by suggesting that the world as it is today is natural, inevitable, and eternal. Mythmakers do this by co-opting neutral denotative signs to become signifiers without historical grounding in second-order connotative semiotic systems. (Semiotic tradition).

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