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Communication Accommodation Theory

Howard Giles

Chapter 30
Cultural Context—Intercultural Communication

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Theory Overview

Abstracts appear in Appendix A of the 7th Edition

People in intercultural encounters who see themselves as unique individuals will adjust their speech style and content to mesh with others whose approval they seek. People who want to reinforce a strong group identification will interact with those outside the group in a way that accentuates their differences. (Socio-psychological tradition)

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