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Cultural Approach to Organizations

Clifford Geertz & Michael Pacanowsky

Chapter 19
Group and Public Communication—Organizational Communication

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Theory Overview

Abstracts appear in Appendix A of the 7th Edition

Humans are animals suspended in webs of significance that they themselves have spun. An organization doesn't have a culture, it is a culture—a unique system of shared meanings. A nonintrusive ethnographic approach interprets stories, rites, and other symbolism to make sense of corporate culture. (Socio-cultural tradition)

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