The screen on this device is not wide enough to display Theory Resources. Try rotating the device to landscape orientation to see if more options become available.
Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
- Further Resources—bibliographic and other suggestions
- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
Resources available only to registered instructors who are logged in:
- Discussion Suggestions
- Exercises & Activities
- PowerPoint® presentations you can use
- Short Answer Quizzes—suggested questions and answers
Information for Instructors. Read more
Resources
by Type
Instructors can get additional
resources. Read more
TEXT COMPARISON
LINKS
New to Theory Resources?
Find out more in this
short video overview (3:01).
10th Edition
Online resources, some from references in the Instructors Manual, others have been added to the website.
(An asterisk following a title indicates a link that has been reported as bad.
NOTE: Movie Clips and Links have been replaced with Pop Culture Connections with Edition 11. If you change to Edition 11, you will be taken to the Pop Culture Connections page.
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 25—Media Ecology
Theorist home page
http://www.marshallmcluhan.com/
ARTICLE: Overview of media ecology
http://cscc.scu.edu/trends/v23/v23_2.pdf
ARTICLE: McLuhan's famous interview published in Playboy
https://www.nextnature.net/2009/12/the-playboy-interview-marshall-mcluhan/
VIDEO: Interview with McLuhan
http://www.youtube.com/watch?v=ImaH51F4HBw&list=PLFbWQIi1AnkzOgqhTLaT-MVtACS2raOsc&feature=c4-overview-vl
VIDEO: McLuhan on the global village
http://www.youtube.com/watch?v=HeDnPP6ntic
VIDEO: Explanation of "the medium is the message"
https://www.youtube.com/watch?v=Ko6J9v1C9zE&feature=youtu.be
VIDEO: Brief summary of the general idea of the theory
https://www.youtube.com/watch?v=09ML9n5f1fE
You can access Links for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
by Type
Instructors can get
additional resources.
Read more
LINKS
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
10th Edition
Online resources, some from references in the Instructors Manual, others have been added to the website.
(An asterisk following a title indicates a link that has been reported as bad.
NOTE: Movie Clips and Links have been replaced with Pop Culture Connections with Edition 11. If you change to Edition 11, you will be taken to the Pop Culture Connections page.
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 25—Media Ecology
Theorist home page
http://www.marshallmcluhan.com/
ARTICLE: Overview of media ecology
http://cscc.scu.edu/trends/v23/v23_2.pdf
ARTICLE: McLuhan's famous interview published in Playboy
https://www.nextnature.net/2009/12/the-playboy-interview-marshall-mcluhan/
VIDEO: Interview with McLuhan
http://www.youtube.com/watch?v=ImaH51F4HBw&list=PLFbWQIi1AnkzOgqhTLaT-MVtACS2raOsc&feature=c4-overview-vl
VIDEO: McLuhan on the global village
http://www.youtube.com/watch?v=HeDnPP6ntic
VIDEO: Explanation of "the medium is the message"
https://www.youtube.com/watch?v=Ko6J9v1C9zE&feature=youtu.be
VIDEO: Brief summary of the general idea of the theory
https://www.youtube.com/watch?v=09ML9n5f1fE
You can access Links for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Copyright © Em Griffin 2025 | Web design by Graphic Impact