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Theory Overviews
11th Edition

Short abstracts of each theory that appear in Appendix A of the text

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Chapter 17The Rhetoric

Rhetoric is the art of discovering all available means of persuasion. A speaker supports the probability of a message by logical, ethical, and emotional proofs. Accurate audience analysis results in effective invention, arrangement, style, delivery, and, presumably, memory. (Rhetorical tradition)


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CHANGE TO View by Theory
Theory Overviews
11th Edition

Short abstracts of each theory that appear in Appendix A of the text

List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter 17The Rhetoric

Rhetoric is the art of discovering all available means of persuasion. A speaker supports the probability of a message by logical, ethical, and emotional proofs. Accurate audience analysis results in effective invention, arrangement, style, delivery, and, presumably, memory. (Rhetorical tradition)


You can access the Theory Overview for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

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