A self-help tool to aid in the study of the First Look text (started with the 9th Edition)
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Chapter 25—Media Ecology
- The ear and the eye have been dominant senses in previous media ages. Why does McLuhan suggest touch is a new emphasis in the electronic age?
- Many college students now interpret romantic relationships differently depending on whether they are “Facebook official.” Given that McLuhan believed “the medium is the message,” consider what McLuhan would have said about this phenomenon.
- Joseph Walther’s social information processing theory addresses hyperpersonal relationships, or online relationships that are more satisfying than those occurring offline. Revisit that chapter if you need a refresher on the four characteristics leading to hyperpersonal relationships. Does McLuhan’s theory illuminate why or how hyperpersonal relationships might occur?
- The chief critique of McLuhan’s theory is that it isn’t scientifically testable. Yet, Griffin, Ledbetter, and Sparks categorize the theory as interpretive. Reflect, then: To what extent is it fair to fault this interpretive theory for failing to meet the standards of an objective theory?
- More than almost any other theory in the book, McLuhan’s theory has generated both public notoriety and controversy. In your essay, side unambiguously with either McLuhan or his critics. Explain why the theory provides brilliant insight into the human condition or, alternatively, why the theory badly misses the mark.
You can access the Essay Questions for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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