A self-help tool to aid in the study of the First Look text (started with the 9th Edition)
Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 13—Media Multiplexity Theory
- Draw a map of a portion of your social network, labeling strong and weak ties separately. Do you see in patterns in who is connected to whom? In how strong and weak ties are connected (or not)? Finally, label each tie by how many media you use in the tie. Is media multiplexity theory right that you use more media with strong ties? If you see any divergence from this pattern, why do you think that's the case?
- Granovetter claims that weak ties contain advantages that strong ties don't. When have you turned to your weak tie network, and why? When would you prefer to turn to strong ties to help you instead of weak ties?
- Consider a group to which you belong. What hierarchy of media use expectations exists in this group? Focus your attention on the media used for weak ties. Why does your group use this medium (or these media)? Are these expectations driven by characteristics of the medium, group history, individual preferences, or some other factors?
- Identify one medium that you enjoy and another that you do not enjoy. Where do these preferences come from? To what extent is your enjoyment a function of the medium's characteristics? To what extent is it a function of the opinions of other people you know?
- The critique section describes the theory's "chicken-and-egg" question: it isn't clear whether tie strength drives media use, or the other way around. Write a debate around this question. What evidence is there that having a stronger tie leads us to use more media? What evidence is there that using more media leads to a stronger tie? You may want to recruit a fellow student to do this with you; for example, one of you could take one side of the issue, and the other could write a rebuttal.
You can access the Essay Questions for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Back to top