A self-help tool to aid in the study of the First Look text (started with the 9th Edition)
Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 14—Social Judgment Theory
- Sherif states that "most dramatic cases of attitude change, the most widespread, and enduring, are those involving changes in reference groups with differing values." Paraphrase what Sherif means. Why do you believe this happens? Can you provide an example from personal experience?
- In light of Bochner and Insko’s sleep study, theorize how source credibility influences the process of making social judgments. Specifically, how does source credibility influence a person’s anchor point? Latitudes? Susceptibility to assimilation and contrast effects? The process of attitude change?
- Discuss the role of human choice in this theory. Specifically, if the outcome of persuasion only has to do with the discrepancy between the message and the anchor point, to what extent are humans free to make up their own minds?
- Let’s say that you and I have very different opinions on water conservation—I say "who cares, I'm entitled to water my lawn" and you say, "making sure everyone has enough water is more important than green grass." What would Sherif say you would need to do to persuade me to change my mind?
- In the discussion of the university fundraiser’s phone call to a wealthy alumnus, Griffin, Ledbetter, and Sparks raise the question of ethics. To what extent are you willing to use a persuasive message that does not reflect your true thoughts—even if that persuasive message is forecast to be more effective? How do you feel when you receive such persuasive messages? Connect your discussion to two or more of the ethical reflections covered in the textbook.
You can access the Essay Questions for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Back to top