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Application Logs
10th Edition

Student comments on practical use of a theory, from the Instructors Manual and additions to the website

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Chapter 26Semiotics

Katherine

Michael Jordan played most of his game (especially his slam dunks) with his mouth hanging wide and his tongue wagging. This has come to signify talent, expectation of greatness, and pride. Jordan wanna-bees across the country picked up this little quirk. For them, keeping their mouth open signifies Michael Jordan, and therefore, being cool, talented, and better than everyone else. The image of superiority, however, is not derived from any comparable history of success or talent of their own; it’s based on myth.




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Application Logs
10th Edition

Student comments on practical use of a theory, from the Instructors Manual and additions to the website

List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter 26Semiotics

Katherine

Michael Jordan played most of his game (especially his slam dunks) with his mouth hanging wide and his tongue wagging. This has come to signify talent, expectation of greatness, and pride. Jordan wanna-bees across the country picked up this little quirk. For them, keeping their mouth open signifies Michael Jordan, and therefore, being cool, talented, and better than everyone else. The image of superiority, however, is not derived from any comparable history of success or talent of their own; it’s based on myth.




You can access Application Logs for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

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