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Theory Resources

DEEPEN YOUR UNDERSTANDING OF THE THEORIES IN THE 10TH EDITION

 

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 APPLICATION LOGS



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New to Theory Resources?
Find out more in this
short video overview (3:01).

Application Logs
10th Edition
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Student comments on practical use of a theory, from the Instructors Manual and additions to the website


List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter 28—Uses and Gratifications

Jillian
I do not like Uses and Grats. Actually, I feel quite emotional and sad after reading it. I really love Jeremy [my boyfriend] but I really hate World of Warcraft. When we started dating two years ago, it didn’t seem like that big of an issue, but now that we’ve moved in together, I’m really not sure our relationship will outlive his game! It’s the first thing he checks in the morning and the last thing he does at night—he’s even popped out of the shower to check on the progress. He claims it’s no different than my obsession with Facebook, but it’s totally different. After I read Uses and Grats, I started thinking Katz might be on to something. Jer and I are using the media to satisfy different needs. A media choice might fill different categories; I think that’s true. Jer’s WoW playing seems to be about passing time (#1), escape (#3), enjoyment (#4), social interaction (#5), relaxation (#6), and excitement (#8). I mainly use Facebook to keep up with my friends (#5). As I thought, it is totally different. But now, the sad byproduct of reading this theory is that it’s made me wonder what Jer gets out of our relationship if so many of his needs are being met by WoW? Why does he need that kind of need fulfillment instead of relaxing by spending time with me? What’s not exciting about normal life that must be fulfilled by playing the dumb game? Is he just escaping everything and everyone—including me? See what I mean? This is a sad theory!

Hannah
My parents and my brother were often in conflict growing up because my brother spent so much time using electronics. For our parents, his gaming was merely enjoyment and an escape from his other school work. They wanted him to focus and he just wanted to play. For my brother, media usage was studying (similar to Rubin’s idea of watching TV as a means of information). He wanted to be a video game designer, so he played a lot of video games and studied the graphics, how characters moved, different art styles and animating styles. His personal trait of being artistically minded culminated as a need to learn more about how to do this particular kind of art. He discovered that video games were the best means of learning how animation should look (knowledge of media), played different types of games (use of media), and the perceived gratification is that he now knows enough that his dream school accepted him with a top-level scholarship. Guess he won this round.



You can access Application Logs for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

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Resources
by Type






 VIDEOS

 APP LOGS

 ESSAY


 LINKS





Instructors can get
additional resources.
Read more

New to Theory
Resources?

Find out more
in this short
video overview
(3:01).

Application Logs
10th Edition
CHANGE TO
View by Theory

Student comments on practical use of a theory, from the Instructors Manual and additions to the website


List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter 28—Uses and Gratifications

Jillian
I do not like Uses and Grats. Actually, I feel quite emotional and sad after reading it. I really love Jeremy [my boyfriend] but I really hate World of Warcraft. When we started dating two years ago, it didn’t seem like that big of an issue, but now that we’ve moved in together, I’m really not sure our relationship will outlive his game! It’s the first thing he checks in the morning and the last thing he does at night—he’s even popped out of the shower to check on the progress. He claims it’s no different than my obsession with Facebook, but it’s totally different. After I read Uses and Grats, I started thinking Katz might be on to something. Jer and I are using the media to satisfy different needs. A media choice might fill different categories; I think that’s true. Jer’s WoW playing seems to be about passing time (#1), escape (#3), enjoyment (#4), social interaction (#5), relaxation (#6), and excitement (#8). I mainly use Facebook to keep up with my friends (#5). As I thought, it is totally different. But now, the sad byproduct of reading this theory is that it’s made me wonder what Jer gets out of our relationship if so many of his needs are being met by WoW? Why does he need that kind of need fulfillment instead of relaxing by spending time with me? What’s not exciting about normal life that must be fulfilled by playing the dumb game? Is he just escaping everything and everyone—including me? See what I mean? This is a sad theory!

Hannah
My parents and my brother were often in conflict growing up because my brother spent so much time using electronics. For our parents, his gaming was merely enjoyment and an escape from his other school work. They wanted him to focus and he just wanted to play. For my brother, media usage was studying (similar to Rubin’s idea of watching TV as a means of information). He wanted to be a video game designer, so he played a lot of video games and studied the graphics, how characters moved, different art styles and animating styles. His personal trait of being artistically minded culminated as a need to learn more about how to do this particular kind of art. He discovered that video games were the best means of learning how animation should look (knowledge of media), played different types of games (use of media), and the perceived gratification is that he now knows enough that his dream school accepted him with a top-level scholarship. Guess he won this round.



You can access Application Logs for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

Back to top



The screen on this device is not wide enough to display Theory Resources. Try rotating the device to landscape orientation to see if more options become available.
Resources available to all users:

  • Theory Overview—abstract of each chapter
  • Self-Help Quizzes—for student preparation
  • Chapter Outlines
  • Key Names—important names and terms in each chapter
  • Conversation Videos—interviews with theorists
  • Application Logs—student application of theories
  • Essay Questions—for student prepatation
  • Suggested Movie Clips—tie-in movie scenese to theories
  • Links—web resources related to each chapter
  • Primary Sources—for each theory with full chapter coverage
  • Further Resources—bibliographic and other suggestions
  • Changes—for each theory, since the previous edition
  • Theory Archive—PDF copies from the last edition in which a theory appeared

Resources available only to registered instructors who are logged in:

  • Discussion Suggestions
  • Exercises & Activities
  • PowerPoint® presentations you can use
  • Short Answer Quizzes—suggested questions and answers
  • Compare Texts—comparison of theories covered in A First Look and ten other textbooks

Information for Instructors. Read more


 

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