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Theory Key Names
11th Edition

Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text

List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter 13Media Multiplexity Theory

  • Caroline Haythornthwaite
    • Syracuse University professor who takes a cybernetic approach to understanding how and why we use different communication channels.
  • Weak tie
    • A relationship involving a small investment of time and emotional energy, such as an acquaintance.
  • Strong tie
    • A relationship involving a large investment of time and emotional energy, such as a very close friend.
  • Tie strength
    • The degree of connection between people, determined by amount of time spent together, emotional intensity and intimacy, and willingness to exchange resources.
  • Bridging ties
    • Weak tie relationships that enable information and resources to pass between groups of people.
  • Media multiplexity
    • Strongly tied pairs use more media to sustain their relationships than do weakly tied pairs.
  • Art Ramirez
    • Interpersonal communication scholar from University of South Florida who explored how people reconnect with old friends via Facebook.
  • Affordances
    • Properties of the channel that enable or constrain actions.
  • Hierarchy of media use expectations
    • Group norms that guide which media are used with all ties and which are reserved for strong ties.


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Theory Key Names
11th Edition

Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text

List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter 13Media Multiplexity Theory

  • Caroline Haythornthwaite
    • Syracuse University professor who takes a cybernetic approach to understanding how and why we use different communication channels.
  • Weak tie
    • A relationship involving a small investment of time and emotional energy, such as an acquaintance.
  • Strong tie
    • A relationship involving a large investment of time and emotional energy, such as a very close friend.
  • Tie strength
    • The degree of connection between people, determined by amount of time spent together, emotional intensity and intimacy, and willingness to exchange resources.
  • Bridging ties
    • Weak tie relationships that enable information and resources to pass between groups of people.
  • Media multiplexity
    • Strongly tied pairs use more media to sustain their relationships than do weakly tied pairs.
  • Art Ramirez
    • Interpersonal communication scholar from University of South Florida who explored how people reconnect with old friends via Facebook.
  • Affordances
    • Properties of the channel that enable or constrain actions.
  • Hierarchy of media use expectations
    • Group norms that guide which media are used with all ties and which are reserved for strong ties.


You can access the Key Names for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

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