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- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
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- Key Names—important names and terms in each chapter
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TEXT COMPARISON
KEY NAMES
New to Theory Resources?
Find out more in this
short video overview (3:01).
11th Edition
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 17—The Rhetoric
- Aristotle
- A student of Plato, ancient Greek teacher and scholar whose Rhetoric represents the first systematic study of public speaking and audience analysis.
- Rhetoric
- Discovering in each case all possible means of persuasion
- Inartistic proofs
- External evidence that the speaker doesn’t create.
- Artistic proofs
- Internal proofs that contain logos, pathos, and ethos appeals.
- Logos
- Proofs that appeal to listeners’ rationality; lines of argument that seem reasonable; enthymemes and examples.
- Enthymeme
- An incomplete version of a formal deductive syllogism that is created by leaving out a premise that is already accepted by the audience or not drawing the obvious conclusion; a reasonable argument.
- Lloyd Bitzer
- Late rhetorician from the University of Wisconsin who argued that the audience helps construct an enthymematic proof by supplying the missing premise.
- Pathos
- Proofs consisting of feelings and emotions elicited by the speech.
- Ethos
- Perceived credibility consisting of auditors’ judgment of the speaker’s intelligence, character, and goodwill toward the audience, as these personal characteristics are revealed throughout the speech.
- Canons of rhetoric
- The principal divisions of the art of persuasion established by ancient rhetoricians: invention, arrangement, style, delivery, and memory.
- Invention
- The speaker’s “hunt” for arguments that will be effective in a particular speech.
- Golden mean
- The virtue of moderation; the virtuous person develops habits that avoid extremes.
You can access the Key Names for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
by Type
Instructors can get
additional resources.
Read more
KEY NAMES
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
11th Edition
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 17—The Rhetoric
- Aristotle
- A student of Plato, ancient Greek teacher and scholar whose Rhetoric represents the first systematic study of public speaking and audience analysis.
- Rhetoric
- Discovering in each case all possible means of persuasion
- Inartistic proofs
- External evidence that the speaker doesn’t create.
- Artistic proofs
- Internal proofs that contain logos, pathos, and ethos appeals.
- Logos
- Proofs that appeal to listeners’ rationality; lines of argument that seem reasonable; enthymemes and examples.
- Enthymeme
- An incomplete version of a formal deductive syllogism that is created by leaving out a premise that is already accepted by the audience or not drawing the obvious conclusion; a reasonable argument.
- Lloyd Bitzer
- Late rhetorician from the University of Wisconsin who argued that the audience helps construct an enthymematic proof by supplying the missing premise.
- Pathos
- Proofs consisting of feelings and emotions elicited by the speech.
- Ethos
- Perceived credibility consisting of auditors’ judgment of the speaker’s intelligence, character, and goodwill toward the audience, as these personal characteristics are revealed throughout the speech.
- Canons of rhetoric
- The principal divisions of the art of persuasion established by ancient rhetoricians: invention, arrangement, style, delivery, and memory.
- Invention
- The speaker’s “hunt” for arguments that will be effective in a particular speech.
- Golden mean
- The virtue of moderation; the virtuous person develops habits that avoid extremes.
You can access the Key Names for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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