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Essay Questions
11th Edition

A self-help tool to aid in the study of the First Look text (started with the 9th Edition)

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Chapter 28Afrocentricity

  1. How would you explain the concept of cultural hegemony to someone unfamiliar with the idea? Theon Hill explains it using the example of ice in beverages. Choose one or two other specific examples that might help someone understand cultural hegemony.

  2. The chapter's cartoon from The Boondocks suggests that Friends is a Eurocentric show. Assuming you have at least some familiarity with the classic and still-popular NBC sitcom, elaborate this. What aspects of the show indicate Eurocentrism? If Friends were to be rebooted and take the claims of Afrocentricity seriously, how would the rebooted show need to differ from the original?

  3. Hill describes three core assumptions of Afrocentricity: knowledge must be usefulthe nature of life is spirtual, and culture is a crucial source for shaping identity. Which of these core assumptions most strongly challenges Eurocentric perspectives, and why? Which is most likely to be considered or embraced by Western communication theorists?

  4. A key idea in Afrocentric theorizing is Nommo. Find a song, speech, book, movie, TV show, cartoon, or other form of media that you believe exhibits Nommo, and explain how Nommo appears in it.

  5. The chapter's critique section concludes with the provocative idea that judging Afrocentricity by Western theory standards might be inappropriate. From your understanding of the theory, identify two possible standards for evaluating theory that might emerge from an Afrocentric perspective.


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Essay Questions
11th Edition

A self-help tool to aid in the study of the First Look text (started with the 9th Edition)

List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter 28Afrocentricity

  1. How would you explain the concept of cultural hegemony to someone unfamiliar with the idea? Theon Hill explains it using the example of ice in beverages. Choose one or two other specific examples that might help someone understand cultural hegemony.

  2. The chapter's cartoon from The Boondocks suggests that Friends is a Eurocentric show. Assuming you have at least some familiarity with the classic and still-popular NBC sitcom, elaborate this. What aspects of the show indicate Eurocentrism? If Friends were to be rebooted and take the claims of Afrocentricity seriously, how would the rebooted show need to differ from the original?

  3. Hill describes three core assumptions of Afrocentricity: knowledge must be usefulthe nature of life is spirtual, and culture is a crucial source for shaping identity. Which of these core assumptions most strongly challenges Eurocentric perspectives, and why? Which is most likely to be considered or embraced by Western communication theorists?

  4. A key idea in Afrocentric theorizing is Nommo. Find a song, speech, book, movie, TV show, cartoon, or other form of media that you believe exhibits Nommo, and explain how Nommo appears in it.

  5. The chapter's critique section concludes with the provocative idea that judging Afrocentricity by Western theory standards might be inappropriate. From your understanding of the theory, identify two possible standards for evaluating theory that might emerge from an Afrocentric perspective.


You can access the Essay Questions for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

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