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Essay Questions
11th Edition

A self-help tool to aid in the study of the First Look text (started with the 9th Edition)

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Chapter  2Objective and Interpretive Approaches to Communication Theory

  1. In this chapter, Griffin, Ledbetter, and Sparks present the objective/interpretive continuum as a way of categorizing communication theories. Are you most comfortable with an objective or interpretive approach? Why?

  2. The chapter opens with competing analyses of a Toyota ad. Which analysis do you find most compelling? Persuasive? Useful? Insightful?

  3. Compare and contrast emancipation and objectivity as goals for theory. How, specifically, do they differ? How, if at all, might the goals combine to pursue shared aims?

  4. What limitations do you anticipate in a strictly objective approach to the study of communication? How about a strictly interpretive approach?

  5. Toward the end of the chapter, the authors reflect on the question, “Why is [the objective/interpretive difference] important?” After reading the chapter, how would you answer this question?


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Essay Questions
11th Edition

A self-help tool to aid in the study of the First Look text (started with the 9th Edition)

List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter  2Objective and Interpretive Approaches to Communication Theory

  1. In this chapter, Griffin, Ledbetter, and Sparks present the objective/interpretive continuum as a way of categorizing communication theories. Are you most comfortable with an objective or interpretive approach? Why?

  2. The chapter opens with competing analyses of a Toyota ad. Which analysis do you find most compelling? Persuasive? Useful? Insightful?

  3. Compare and contrast emancipation and objectivity as goals for theory. How, specifically, do they differ? How, if at all, might the goals combine to pursue shared aims?

  4. What limitations do you anticipate in a strictly objective approach to the study of communication? How about a strictly interpretive approach?

  5. Toward the end of the chapter, the authors reflect on the question, “Why is [the objective/interpretive difference] important?” After reading the chapter, how would you answer this question?


You can access the Essay Questions for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

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