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Resources available to all users:
- Text Comparison—theories covered in A First Look and ten other textbooks
- Theory Overview—abstract of each chapter
- Self-Help Quizzes—for student preparation
- Chapter Outlines
- Key Names—important names and terms in each chapter
- Conversation Videos—interviews with theorists
- Application Logs—student application of theories
- Essay Questions—for student prepatation
- Suggested Movie Clips—tie-in movie scenese to theories
- Links—web resources related to each chapter
- Primary Sources—for each theory with full chapter coverage
- Further Resources—bibliographic and other suggestions
- Changes—for each theory, since the previous edition
- Theory Archive—PDF copies from the last edition in which a theory appeared
Resources available only to registered instructors who are logged in:
- Discussion Suggestions
- Exercises & Activities
- PowerPoint® presentations you can use
- Short Answer Quizzes—suggested questions and answers
Information for Instructors. Read more
Resources
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Instructors can get additional
resources. Read more
TEXT COMPARISON
ESSAY QUESTIONS
New to Theory Resources?
Find out more in this
short video overview (3:01).
11th Edition
A self-help tool to aid in the study of the First Look text (started with the 9th Edition)
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 32—Context Collapse
- Reflect on the experience of context collapse in your life. How often do you think about context collapse when using social media? The chapter notes that context collapse can create challenges for communicators. When has context collapse created challenges for you, if ever? And when, if ever, has context collapse been beneficial?
- Pick a particular social media platform. Describe it using the six affordances listed in the chapter, and explain how these affordances create (or inhibit) the possibility of context collapse.
- The chapter contrasts the invisible audience with the imagined audience. In what circumstances might these be very different? In what circumstances might they be very similar?
- Pick one of the specific tactics from tailoring performances and one from segmenting audiences. Compare and contrast each tactic regarding their benefits, drawbacks, motives for use, and possible outcomes.
- Identify a social media influencer and examine the content they produce. How do they engage in self-branding? Do you see any evidence of aspirational labor? Do you detect any strategies or tactics that the influencer uses to manage context collapse?
You can access the Essay Questions for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
Resources
by Type
Instructors can get
additional resources.
Read more
ESSAY
New to Theory
Resources?
Find out more
in this short
video overview
(3:01).
11th Edition
A self-help tool to aid in the study of the First Look text (started with the 9th Edition)
List mode: Normal (click on theory name to show detail) | Show All details | Clear details
Chapter 32—Context Collapse
- Reflect on the experience of context collapse in your life. How often do you think about context collapse when using social media? The chapter notes that context collapse can create challenges for communicators. When has context collapse created challenges for you, if ever? And when, if ever, has context collapse been beneficial?
- Pick a particular social media platform. Describe it using the six affordances listed in the chapter, and explain how these affordances create (or inhibit) the possibility of context collapse.
- The chapter contrasts the invisible audience with the imagined audience. In what circumstances might these be very different? In what circumstances might they be very similar?
- Pick one of the specific tactics from tailoring performances and one from segmenting audiences. Compare and contrast each tactic regarding their benefits, drawbacks, motives for use, and possible outcomes.
- Identify a social media influencer and examine the content they produce. How do they engage in self-branding? Do you see any evidence of aspirational labor? Do you detect any strategies or tactics that the influencer uses to manage context collapse?
You can access the Essay Questions for a particular chapter in several ways:
- Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
- To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
- You can also use the Theory List, which will take you directly to the theory with available options highlighted.
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