Theory Key Names
Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text
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Chapter 36—Co-Cultural Theory
- Dominant culture
- In the US, the empowered group of relatively well-off, white, European American, nondisabled, heterosexual men.
- Co-cultural group
- In the US, marginalized groups such as women, people of color, the economically disadvantaged, people with physical disabilities, the LGBTQ community, the very old and very young, and religious minorities.
- Co-cultural communication
- Communication between dominant group and co-cultural group members from the perspective of co-cultural group members.
- Communication orientation
- The combination of a co-cultural group member’s preferred outcome and the communication approach he or she chooses to achieve that goal.
- Communicative practices
- Recurring verbal and nonverbal actions that co-cultural group members take during their interaction with dominant group members.
- Nonassertive approach
- Communication practices that seem inhibited and nonconfrontational; putting the needs of others before your own.
- Aggressive approach
- Communication practices that are seen as hurtfully expressive, self-promoting, and assuming control over the choices of others.
- Assertive approach
- Communication practices that include self-enhancing, expressive behavior that takes the needs of self and others into account.
- The co-cultural process of fitting into the dominant culture while shedding the speech and nonverbal markers of the co-cultural group.
- The co-cultural process of working to change dominant culture rules to take the life experiences of co-cultural members into account.
- The co-cultural process of working to create and maintain an identity distinct from the dominant culture and promote in-group solidarity.
- A qualitative research method committed to focusing on the conscious experience of a person as she or he relates to the lived world.
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