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Theory Key Names
10th Edition

Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text

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Chapter 36Co-Cultural Theory


  • Dominant culture
    • In the US, the empowered group of relatively well-off, white, European American, nondisabled, heterosexual men.
  • Co-cultural group
    • In the US, marginalized groups such as women, people of color, the economically disadvantaged, people with physical disabilities, the LGBTQ community, the very old and very young, and religious minorities.
  • Co-cultural communication
    • Communication between dominant group and co-cultural group members from the perspective of co-cultural group members.
  • Communication orientation
    • The combination of a co-cultural group member’s preferred outcome and the communication approach he or she chooses to achieve that goal.
  • Communicative practices
    • Recurring verbal and nonverbal actions that co-cultural group members take during their interaction with dominant group members.
  • Nonassertive approach
    • Communication practices that seem inhibited and nonconfrontational; putting the needs of others before your own.
  • Aggressive approach
    • Communication practices that are seen as hurtfully expressive, self-promoting, and assuming control over the choices of others.
  • Assertive approach
    • Communication practices that include self-enhancing, expressive behavior that takes the needs of self and others into account.
  • Assimilation
    • The co-cultural process of fitting into the dominant culture while shedding the speech and nonverbal markers of the co-cultural group.
  • Accommodation
    • The co-cultural process of working to change dominant culture rules to take the life experiences of co-cultural members into account.
  • Separation
    • The co-cultural process of working to create and maintain an identity distinct from the dominant culture and promote in-group solidarity.
  • Phenomenology
    • A qualitative research method committed to focusing on the conscious experience of a person as she or he relates to the lived world.


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Theory Key Names
10th Edition

Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text

List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter 36Co-Cultural Theory


  • Dominant culture
    • In the US, the empowered group of relatively well-off, white, European American, nondisabled, heterosexual men.
  • Co-cultural group
    • In the US, marginalized groups such as women, people of color, the economically disadvantaged, people with physical disabilities, the LGBTQ community, the very old and very young, and religious minorities.
  • Co-cultural communication
    • Communication between dominant group and co-cultural group members from the perspective of co-cultural group members.
  • Communication orientation
    • The combination of a co-cultural group member’s preferred outcome and the communication approach he or she chooses to achieve that goal.
  • Communicative practices
    • Recurring verbal and nonverbal actions that co-cultural group members take during their interaction with dominant group members.
  • Nonassertive approach
    • Communication practices that seem inhibited and nonconfrontational; putting the needs of others before your own.
  • Aggressive approach
    • Communication practices that are seen as hurtfully expressive, self-promoting, and assuming control over the choices of others.
  • Assertive approach
    • Communication practices that include self-enhancing, expressive behavior that takes the needs of self and others into account.
  • Assimilation
    • The co-cultural process of fitting into the dominant culture while shedding the speech and nonverbal markers of the co-cultural group.
  • Accommodation
    • The co-cultural process of working to change dominant culture rules to take the life experiences of co-cultural members into account.
  • Separation
    • The co-cultural process of working to create and maintain an identity distinct from the dominant culture and promote in-group solidarity.
  • Phenomenology
    • A qualitative research method committed to focusing on the conscious experience of a person as she or he relates to the lived world.


You can access the Key Names for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

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