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Theory Resources

DEEPEN YOUR UNDERSTANDING OF THE THEORIES IN THE 10TH EDITION

 

Resources
by Type





 KEY NAMES





 LINKS





Instructors can get additional
resources. Read more


New to Theory Resources?
Find out more in this
short video overview (3:01).

Theory Key Names
10th Edition
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Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text


List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter 26—Semiotics

  • Roland Barthes
    • A French semiologist who held the Chair of Literary Semiology at the College of France and whose theorizing focused on the cultural meaning of signs.
  • Ferdinand de Saussure
    • A Swiss linguist who coined the term semiology.
  • Semiotics (Semiology)
    • The study of the social production of meaning from sign systems; the analysis of anything that can stand for something else.
  • Myth
    • The connotative meaning that signs carry wherever they go; myth makes what is cultural seem natural.
  • Sign
    • The inseparable combination of the signifier and the signified.
  • Signifier
    • The physical form of the sign as we perceive it through our senses; an image.
  • Signified
    • The meaning we associate with the sign.
  • Denotative sign system
    • A descriptive sign without ideological content.
  • Connotative sign system
    • A mythic sign that has lost its historical referent; form without substance.
  • Deconstruction
    • The process of unmasking contradictions within a text; debunking.
  • Ideology
    • Knowledge presented as common sense or “natural,” especially when its social construction is ignored or suppressed.
  • Kyong Kim
    • A communication scholar and author of a book that applies semiotics to media theory.
  • Anne Norton and Douglas Kellner
    • University of Pennsylvania political scientist and UCLA media scholar (formerly from the University of Texas at Austin), respectively, who expand Barthes’ semiotic approach to account for how signs may subvert the status quo.
 

You can access the Key Names for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

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Resources
by Type





 KEY NAMES

 VIDEOS


 ESSAY


 LINKS





Instructors can get
additional resources.
Read more

New to Theory
Resources?

Find out more
in this short
video overview
(3:01).

Theory Key Names
10th Edition
CHANGE TO
View by Theory

Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text


List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter 26—Semiotics

  • Roland Barthes
    • A French semiologist who held the Chair of Literary Semiology at the College of France and whose theorizing focused on the cultural meaning of signs.
  • Ferdinand de Saussure
    • A Swiss linguist who coined the term semiology.
  • Semiotics (Semiology)
    • The study of the social production of meaning from sign systems; the analysis of anything that can stand for something else.
  • Myth
    • The connotative meaning that signs carry wherever they go; myth makes what is cultural seem natural.
  • Sign
    • The inseparable combination of the signifier and the signified.
  • Signifier
    • The physical form of the sign as we perceive it through our senses; an image.
  • Signified
    • The meaning we associate with the sign.
  • Denotative sign system
    • A descriptive sign without ideological content.
  • Connotative sign system
    • A mythic sign that has lost its historical referent; form without substance.
  • Deconstruction
    • The process of unmasking contradictions within a text; debunking.
  • Ideology
    • Knowledge presented as common sense or “natural,” especially when its social construction is ignored or suppressed.
  • Kyong Kim
    • A communication scholar and author of a book that applies semiotics to media theory.
  • Anne Norton and Douglas Kellner
    • University of Pennsylvania political scientist and UCLA media scholar (formerly from the University of Texas at Austin), respectively, who expand Barthes’ semiotic approach to account for how signs may subvert the status quo.
 

You can access the Key Names for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

Back to top



The screen on this device is not wide enough to display Theory Resources. Try rotating the device to landscape orientation to see if more options become available.
Resources available to all users:

  • Theory Overview—abstract of each chapter
  • Self-Help Quizzes—for student preparation
  • Chapter Outlines
  • Key Names—important names and terms in each chapter
  • Conversation Videos—interviews with theorists
  • Application Logs—student application of theories
  • Essay Questions—for student prepatation
  • Suggested Movie Clips—tie-in movie scenese to theories
  • Links—web resources related to each chapter
  • Primary Sources—for each theory with full chapter coverage
  • Further Resources—bibliographic and other suggestions
  • Changes—for each theory, since the previous edition
  • Theory Archive—PDF copies from the last edition in which a theory appeared

Resources available only to registered instructors who are logged in:

  • Discussion Suggestions
  • Exercises & Activities
  • PowerPoint® presentations you can use
  • Short Answer Quizzes—suggested questions and answers
  • Compare Texts—comparison of theories covered in A First Look and ten other textbooks

Information for Instructors. Read more


 

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