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Theory Resources

DEEPEN YOUR UNDERSTANDING OF THE THEORIES IN THE 10TH EDITION

 

Resources
by Type





 KEY NAMES





 LINKS





Instructors can get additional
resources. Read more


New to Theory Resources?
Find out more in this
short video overview (3:01).

Theory Key Names
10th Edition
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Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text


List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter 25—Media Ecology

  • Symbolic environment
    • The socially-constructed, sensory world of meanings.
  • Marshall McLuhan
    • The former director of the Center for Culture and Technology at the University of Toronto who championed an ecological view as the key to understanding media.
  • Media
    • Generic term for all human-invented technology that extends the range, speed, or channels of communication.
  • Medium
    • A specific type of media; book, newspaper, radio, television, film, website, email, etc.
  • Media ecology
    • The study of different personal and social environments created by the use of different communication technology.
  • Technology
    • According to McLuhan, human inventions that enhance communication.
  • Tribal Age
    • An acoustic era; a time of community because the ear is the dominant sense organ.
  • Literate Age
    • A visual era; a time of private detachment because the eye is dominant sense organ.
  • Print Age
    • A visual era; mass produced books usher in the industrial revolution and nationalism, yet individuals are isolated.
  • Electronic Age
    • An era of instant communication; a return of the global village with the all-at-once environment of sound and touch.
  • Global village
    • A worldwide electronic community where everyone knows everyone’s business and all are somewhat testy.
  • Digital Age
    • A possible fifth era of specialized electronic tribes, contentious over diverse beliefs and values.
  • Neil Postman
    • The founder of the media ecology program at New York University who was widely regarded as McLuhan’s heir apparent and argued that technology always presents a Faustian bargain.
  • Faustian bargain
    • A deal with the Devil; selling your soul for temporary earthly gain.
 

You can access the Key Names for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

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Resources
by Type





 KEY NAMES

 VIDEOS


 ESSAY


 LINKS





Instructors can get
additional resources.
Read more

New to Theory
Resources?

Find out more
in this short
video overview
(3:01).

Theory Key Names
10th Edition
CHANGE TO
View by Theory

Annotated list of scholars and terms, from the Instructors Manual and margin notes in the text


List mode: Normal (click on theory name to show detail) | Show All details | Clear details

Chapter 25—Media Ecology

  • Symbolic environment
    • The socially-constructed, sensory world of meanings.
  • Marshall McLuhan
    • The former director of the Center for Culture and Technology at the University of Toronto who championed an ecological view as the key to understanding media.
  • Media
    • Generic term for all human-invented technology that extends the range, speed, or channels of communication.
  • Medium
    • A specific type of media; book, newspaper, radio, television, film, website, email, etc.
  • Media ecology
    • The study of different personal and social environments created by the use of different communication technology.
  • Technology
    • According to McLuhan, human inventions that enhance communication.
  • Tribal Age
    • An acoustic era; a time of community because the ear is the dominant sense organ.
  • Literate Age
    • A visual era; a time of private detachment because the eye is dominant sense organ.
  • Print Age
    • A visual era; mass produced books usher in the industrial revolution and nationalism, yet individuals are isolated.
  • Electronic Age
    • An era of instant communication; a return of the global village with the all-at-once environment of sound and touch.
  • Global village
    • A worldwide electronic community where everyone knows everyone’s business and all are somewhat testy.
  • Digital Age
    • A possible fifth era of specialized electronic tribes, contentious over diverse beliefs and values.
  • Neil Postman
    • The founder of the media ecology program at New York University who was widely regarded as McLuhan’s heir apparent and argued that technology always presents a Faustian bargain.
  • Faustian bargain
    • A deal with the Devil; selling your soul for temporary earthly gain.
 

You can access the Key Names for a particular chapter in several ways:

  • Switch to View by Theory, then select the desired theory/chapter from the drop-down list at the top of the page. Look in the list of available resources.
  • To quickly find a theory by chapter number, use the Table of Contents and link from there. It will take you directly to the theory with available options highlighted.
  • You can also use the Theory List, which will take you directly to the theory with available options highlighted.

Back to top



The screen on this device is not wide enough to display Theory Resources. Try rotating the device to landscape orientation to see if more options become available.
Resources available to all users:

  • Theory Overview—abstract of each chapter
  • Self-Help Quizzes—for student preparation
  • Chapter Outlines
  • Key Names—important names and terms in each chapter
  • Conversation Videos—interviews with theorists
  • Application Logs—student application of theories
  • Essay Questions—for student prepatation
  • Suggested Movie Clips—tie-in movie scenese to theories
  • Links—web resources related to each chapter
  • Primary Sources—for each theory with full chapter coverage
  • Further Resources—bibliographic and other suggestions
  • Changes—for each theory, since the previous edition
  • Theory Archive—PDF copies from the last edition in which a theory appeared

Resources available only to registered instructors who are logged in:

  • Discussion Suggestions
  • Exercises & Activities
  • PowerPoint® presentations you can use
  • Short Answer Quizzes—suggested questions and answers
  • Compare Texts—comparison of theories covered in A First Look and ten other textbooks

Information for Instructors. Read more


 

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